SEO is the process of optimising your website so that it ranks higher on search engines like Google. The higher your site appears in search results, the more likely people are to find it.
Unlike paid ads, SEO focuses on organic traffic—visitors who discover your site naturally rather than through advertising. This means long-term results without ongoing costs.
A well-optimised website helps:
Increase visibility and attract potential customers
Improve user experience with faster load times and easy navigation
Establish credibility and trust in your industry
Key Elements of SEO for Your Website
1. Keywords: The Foundation of SEO
Keywords are the words and phrases people type into search engines when looking for something. Choosing the right ones helps your website appear in relevant searches.
For example, if you sell handmade candles, relevant keywords might be:
"Handmade soy candles"
"Luxury home fragrances"
"Eco-friendly candles UK"
To optimise your website, keywords should be included in:
Page titles and headings
Website copy (homepage, about page, product descriptions)
Blog posts
Image descriptions (alt text)
💡 Tip: Rather than overloading your content with keywords, focus on natural, valuable content that answers your audience’s questions.
2. Website Structure and User Experience
A well-structured website isn’t just good for visitors—it also helps search engines understand your content. Key factors include:
Clear navigation – Menus should be simple and easy to use.
Fast loading times – Slow sites increase bounce rates, meaning visitors leave quickly.
Mobile-friendliness – More searches happen on mobile than desktop, and Google prioritises mobile-friendly sites.
💡 Tip: Avoid overcomplicating your website with too many pages or unnecessary animations that slow things down.
3. Content Is Key
Search engines prioritise websites that provide valuable, relevant content. A blog is a great way to boost SEO by regularly adding fresh content related to your industry.
For example, if you run a wellness business, blog topics could include:
“The Benefits of Aromatherapy for Stress Relief”
“How to Create a Relaxing Home Environment”
“Best Essential Oils for Better Sleep”
This not only helps your audience but also increases the chances of your website appearing in searches.
💡 Tip: Write blog posts or website copy that answer common questions your customers might have. This builds trust and helps with SEO.
4. Image Optimisation
Search engines can’t “see” images the way humans do, so it’s important to:
Use descriptive file names (e.g., handmade-soy-candle.jpg instead of IMG123.jpg)
Add alt text – Short descriptions that help visually impaired users and search engines understand the image
Compress images to improve loading speeds
💡 Tip: Optimising images helps improve your site’s ranking and ensures it’s accessible to all users.
5. Backlinks & Internal Links
Links play a big role in SEO.
Internal links connect different pages on your site, helping visitors navigate while improving SEO.
Backlinks are links from other websites to yours, acting as a vote of confidence for search engines.
💡 Tip: Writing guest blog posts for other websites or getting featured in articles can help you gain valuable backlinks.
6. SEO & Your Website’s Future Growth
SEO isn’t something you do once and forget. Search engines regularly update their algorithms, and competitors are always improving their strategies. To stay ahead, consider:
Keeping content updated (e.g., adding new blog posts or updating old information)
Refreshing images and branding over time
Adding new features as your business grows
💡 Tip: By making SEO an ongoing part of your website strategy, you can maintain and improve your rankings over time.
Final Thoughts
SEO doesn’t have to be overwhelming. By focusing on keywords, website structure, valuable content, and performance, you can improve your site’s visibility and attract more of the right visitors.
Taking the time to optimise your website now will lead to long-term benefits, helping your business grow and reach more people online.