At Designs by Wylde, we believe in doing things right. We craft bespoke brands and websites with intention, ensuring every element—branding, design, and functionality—works seamlessly together.
Rushing the process leads to frustration, unnecessary costs, and a brand that feels disconnected. Too often, domains are bought too soon, hosting is set up before the site is planned, and branding becomes an afterthought.
We do things differently. Our approach is thoughtful and considered, creating brands and websites that are built to last—without generic templates or quick-fix solutions.
Here’s how our process works.
Step 1: Clarity First
Before anything is created, there needs to be clarity. A brand and website should not just look good—they should function in a way that supports your business and aligns with your vision.
We start every project with a detailed client questionnaire, followed by conversations via email or phone. This stage ensures every decision is made with purpose, avoiding last-minute changes and wasted time.
Step 2: Branding Before Website
Branding always comes first. A website should reflect your brand, not the other way around. Designing a site without solid branding leads to endless tweaks and inconsistencies.
At this stage, we focus on:
A logo that represents your business and future growth.
A carefully chosen colour palette that sets the right tone.
Typography that fits your brand’s personality.
A cohesive visual identity across all platforms.
Strong branding ensures that everything else—from your website to your marketing—flows effortlessly.
Step 3: Planning the Website
Before design starts, we map out:
The pages you need (Homepage, About, Services, Blog, Contact, etc.).
How visitors will navigate the site.
Essential features now vs. what can be added later.
Long-term goals, so your site can grow without needing a full redesign.
A well-structured site makes the design phase smoother and ensures effortless navigation for visitors.
Step 4: Securing a Domain (At the Right Time)
If your brand is clear, securing a domain early is smart—good domains get snapped up quickly. A great domain should:
Be simple, easy to spell, and memorable.
Align with your brand and long-term vision.
Be available across social media handles to maintain consistency.
Avoid numbers and hyphens that make it harder to remember.
Consider different extensions (.com, .co.uk, etc.) depending on your audience.
However, if branding is still evolving, it’s better to wait. Buying a domain too soon can lead to costly changes later. A domain should be secured once you are confident in your brand direction, ensuring it fits not just where you are now but where your business is going. A great domain should be simple, easy to spell, and align with your brand.
Step 5: Designing & Building the Website
With branding and structure in place, the website design begins. Every site we create is custom-built—no templates, no one-size-fits-all solutions. The focus is on:
A homepage that makes an impact and tells your story clearly.
An intuitive layout that guides visitors naturally.
A seamless experience across mobile, tablet, and desktop.
Features that support your business goals (e.g., bookings, e-commerce, or memberships).
A website should be engaging, functional, and built for growth.
Step 6: Hosting Comes Last
Hosting is essential, but purchasing it too soon can lead to unnecessary issues. Choosing the wrong plan can lead to unnecessary costs and technical headaches.
By waiting until the site is designed, we ensure:
Hosting is matched to your actual needs.
Setup is done correctly, avoiding migration issues.
The launch is seamless and stress-free.
You don't waste money on buying the wrong package.
Hosting should support your website, not complicate it.
A Brand and Website That Evolves With You
A well-designed brand and website isn’t static—it grows with your business. Some clients need a fully built-out site from day one, while others start with the essentials and expand over time.
By following a considered, strategic approach, we ensure your brand and website are adaptable, flexible, and designed for longevity.
Why Our Process Matters
Many branding and website struggles happen because people start in the wrong place—buying hosting too soon, designing without branding, or launching a site that doesn’t quite fit.
When you follow a structured, intentional process, everything works together seamlessly:
Clarity first—so the foundation is strong.
Branding before design—so everything is cohesive.
Securing a domain at the right time—so you don’t miss out.
Planning before building—so the site functions beautifully.
Custom design, no templates—so it feels uniquely yours.
Hosting last—to make sure you don't waste time and money.
This approach saves time, reduces costs, and ensures a website that lasts.
A Thoughtful, Aligned Approach to Design
At Designs by Wylde, we don’t rush. We craft brands and websites that are intentional, bespoke, and built to last. By following a considered, strategic process, we ensure that every element—branding, website, design, and functionality—works together seamlessly.
If you’re thinking about starting your brand or website, take the time to do it right. Build with care, make every step intentional, and create something that truly reflects who you are.
When you're ready, we’ll guide you through every step—ensuring your brand and website come to life exactly as they should.